rants from the dark side of marketing

Adsense themed ad units

At first themed units seemed like a good idea so I went on and enabled them on a decent earning adsense account. Of course when you enable them, they override your normal settings. That means you end up with a bordered unit with a graphic watermark in it’s background. This is bound to lower your CTR in most cases.

In my case there was a decrease of around 5% in CTR which means a lot less clicks and subsequently a lot less money. Disabling them takes some time before it takes effect but I immediately saw an increase in CTR after disabling them. The moral of the story is that you should stick around with your regular boring non-bordered ad units.

December 25th, 2005 » 12:33 » Comments

Blackhat SEO blog recommendations

Here are some blogs from my feed lists, which would make a good read for blackhats. Enjoy …


Blackhat SEO – blackhat-seo.com

SEO Blackhat – seoblackhat.com


December 15th, 2005 » 12:01 » 2 Comments

Real vs fake

Take a loyal wife and an asshole husband. No, not a wife. Take a woman that gets paid from the asshole for her services. Assholes finish first, hence she will have to fake it, to please the asshole. A pleased asshole will pay more and since her intention is to get paid, that would be in her best interest.

Having real content is nice and all but at the end of the day you do it to get paid. Pleasing Google is not easy and faking it is easier than not, if that’s even possible.


December 13th, 2005 » 15:03 » 2 Comments

Automation Toolkit

If you are interested in automating your portal building a tad more, here are two tools that you will find useful, especially for using on reseller accounts with WHM/Cpanel.

AWI – Automatic WordPress Installer


December 9th, 2005 » 11:00 » 3 Comments


RSS feed





Content may be king, but distribution pays the king’s mortgage.

8/12/09» 15:51» link» comments

Google acquired reCaptcha about a month ago, you might want to throttle your reCaptcha solving per IP address from now on.

14/10/09» 16:22» link» comments

Matt Cutts on how Google deals with spam.

7/10/09» 14:31» link» comments

Why you don’t want to shard.

Real World Web: Performance & Scalability.


Gearman is interesting.

31/08/09» 4:46» link» comments
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