What does this mean in practice?
1. Buying links from text link brokers is giving you even less bang for your buck. Paying $50, $100 or $500 from a site with good link popuplarity and having it end up in a “sponsored links” box might not be what you are looking for.
2 .Reciprocal links are probably not worth the time it takes. Most reciprocals end up in some “directory” or “links” page. You don’t want to spend so much time for this.
3. Link networks are much less effective. Digital Point’s COOP and Link Vault usually gets you links in footers and other non-desirable places (not too mention Coop’s links rotate randomly). Don’t get me wrong, link networks still work fine and it’s one of the main things I use to get indexed fast and I have even ranked for some good keywords.
It’s not the end of the world, text links still have value and help with SEO. But maybe it’s time to rethink about our linking strategies. It’s also a good time to develop a new automated link network. A link network that places links inside content and does not just throw 5 links on your footer.
I see two angles to approach this. One, is too automatically generate text and place links in the text. Of course putting a paragraph in your footer on every page isn’t very appealing to webmasters (at least whitehats). Maybe you can have it generate new pages in a subfolder and put links there. That would be almost like having a directory of links, plus you get updated content on your site, which is nice.
Second one is dynamic text linking. You probably have seen IntelliText ads. You put some code in your pages and then it turns keywords in advertisements. The link network could do the same thing with text links.
I don’t know how many webmasters would like something like that. Both of these are a quite more obtrusive than putting 5 links on your footer. What do you think about these link netword ideas as a webmaster?