Brad Fallon might be saying that fake content has less value over time than genuine content, but he is just pimping his telecourse. What I have written below assumes a one man show and no crazy outsourcing.
Genuine content takes either time or money to create. Let’s say you create your own content, so it just costs you time. To make it simpler let’s assume that if creating one article takes five minutes, then creating 1000 articles will need 5000 minutes or 84 hours.
Now let’s take a couple examples for the spammer. First, let’s say the “fake” content is scraped search results. With a mediocre system, you could create around a couple hundred thousand pages a day. If you don’t scrape you will probably be able to create millions of pages per day. At this point you also stop “renting” content, now you own it.
That means that after a point the amount of content approaches a very big number but the time needed stops increasing. You can’t do that with real content.
Let’s take the amount of sites created over time. There is again a point that after that making a much larger amount of sites requires only a very small additional amount of time. On the contrary, “real” sites will require more attention as they get bigger. With “fake” content you can just build and forget.
Of course, there’s another important variable to consider, deindexing of sites. Let’s say an average spam site that scrapes content will last only three months. When I can create 500 sites a day I don’t care if they are banned. They only cost me a couple hours to make, plus $500 to $1500 for the domains. Hosting 500 sites on a $200 per month server for three months is gonna cost $600 or $1.2 per site. That means that if they only make 10 cents each for only 30 of the 90 days, I make a profit if I bought cheap domains.
Then there’s the deindexing of sites with “real” content. We all know that it happens, since there are hundreds of webmasters whining in the forums. Making one real site per day, is probably not gonna happen. Let’s say that over a period of time you have 20 real sites and that’s a lot for most webmasters. When one of those get banned, you are losing a big percentage of your online “real estate”. When a spammer loses 100 sites, it’s no big deal.
To better illustrate my point take this example:
Someone makes 500 sites per week.
Every 12 weeks 500 sites get banned.
50% of his sites make 10 cents a day for 30 days or more.
Ok, I could keep going on this for pages but I am a button pusher. It’s just not interesting enough.