rants from the dark side of marketing

Links for a Sunday evening

Another bunch of Sunday links, I hope you guys are enjoying these end of the week posts.

How Google is reverse engineering page dates

  • Full format dates inside the main content of pages (month/day/year)
  • Dates in the comments, when no other date appears on a page
  • Decoding dates in URL’s (I have seen them decode 20091225 and 12252009 formats)

If you don’t want dates on your SERP snippets, use a permalink structure like %post_id%/%page_name% (or just /%page_name%, only if you don’t have a lot of posts, otherwise you will make it difficult for your CMS to rewrite your URLs). Remove all mentions of dates on your page, including the comments. Dates mentioned inside your content will probably be ok, especially if more than one is mentioned.

Elements of Twitter style

Learn how to tweet better.

Domain Appraisal Myths

Good article on domaining, parking and domain appraisal.

Tips on social media strategy from 10 experts

Some good tidbits on social media from Viperchill.

Five ways to keep it simple

So, to simplify: take a look back at whatever you’re trying to say. Focus on your key message and cut away the cruft that stops your customer from understanding it. Put that engineering mind to rest: stop trying to be factually complete and exhaustive.  Instead, make sure you’re not wasting anyone’s time.

Which Test Won

Weekly A/B tests and results.

List of crowdsourcing vendors

Big list of crowdsourcing and freelancing websites.

CSS Gallery submission

If you have a well designed website, perhaps you should take the time to submit it to a few CSS galleries. This is a semi-automated tool that can help you submit to 380+ CSS showcases/galleries.

Posted on Sunday, May 2nd, 2010 at 3:26 pm under Sunday Links. You can skip to the end and leave a response. Pinging is currently not allowed.

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Content may be king, but distribution pays the king’s mortgage.

8/12/09» 15:51» link» comments

Google acquired reCaptcha about a month ago, you might want to throttle your reCaptcha solving per IP address from now on.

14/10/09» 16:22» link» comments

Matt Cutts on how Google deals with spam.

7/10/09» 14:31» link» comments

Why you don’t want to shard.

Real World Web: Performance & Scalability.


Gearman is interesting.

31/08/09» 4:46» link» comments
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