rants from the dark side of marketing

Links for a Sunday evening

Using site speed in web search ranking

Site speed is now officially a ranking factor at Google.

Captcha advertising coming soon to a website near you

Not really a new idea but is it a good one with all the automated captcha services that are in use these days?

The rough guide to Real Time Bidding in the European market

RTB (Real Time Bidding): What is it? (part ii) (part iii)

The Ad-Exchange model

Real Time Bidding is here to displace the conventional display systems, with lots of new inventory opening up. Mike On Ads has some good stuff on the subject.

Web Coupons Know Lots About You

Coupons are a great tool and you can use them to learn more about your conversions. A variety of examples are mentioned in the article, including a company that offers a coupon platform, RevTrax.

Does marketing make you cynical?

The internal Google documents leaked by Viacom are  interesting.

WebPageTest (example report)

Test your site’s speed for free and get some useful reports,  as well as suggestions on what to improve.

Fireclick Index

Last week’s Cart Abandonment rate: 69.20%

Someone needs to be doing something about that.

Posted on Sunday, April 18th, 2010 at 3:47 pm under Sunday Links. You can skip to the end and leave a response. Pinging is currently not allowed.

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Asides

Content may be king, but distribution pays the king’s mortgage.

8/12/09» 15:51» link» comments

Google acquired reCaptcha about a month ago, you might want to throttle your reCaptcha solving per IP address from now on.

14/10/09» 16:22» link» comments

Matt Cutts on how Google deals with spam.

7/10/09» 14:31» link» comments

Why you don’t want to shard.

Real World Web: Performance & Scalability.

NGINX + PHP-FPM + APC.

Gearman is interesting.

31/08/09» 4:46» link» comments
 
 
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