rants from the dark side of marketing

High and low value uses of time

High-value and low-value uses of time according to Richard Koch.

High-value

  • Things that advance your overall purpose in life
  • Things you have always wanted to do
  • Things already in the 20/80 relationship of time to results
  • Innovative ways of doing things
  • Things other people tell you can’t be done
  • Things other people have done successfully in a different arena
  • Things that use your own creativity
  • Things that you can get other people to do for you with little effort on your part
  • Anything with high-quality collaborators who have already transcended the 80/20 rule
  • Things that for which it is now or never

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December 17th, 2007 » 0:52 » Comments

22 places to buy offline advertising

If you still read newspapers and magazines, watch tv, listen to the radio, look at billboards and generally go outside of your cave and in the real world, you must have noticed those pesky URLs everywhere. People want to “research” what they buy now so give them a nice short .com URL where you can “prove” to them that they are not just buying another POS. So here are 22 places where you can buy offline advertisements.

Television
SpotRunner
UsaTvAds
Cheap-tv-spots

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November 23rd, 2007 » 15:11 » Comments

linkmap updated

The mindmap I previously posted now resides at tools.blackhat-seo.com/linkmap. Download the .mm file. Also in html: linkmap.

October 25th, 2007 » 1:02 » Comments

Spammers, the game

Spammers: The Game, I just bought this on ebay, seems like it will be some good fun. From the site:

Each player is competing to pull off the most lucrative scams. You do this by spamming mailing lists. The more closely related the mailing list is to the type of scam you’re trying to pull, the easier it is to score.

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May 18th, 2007 » 9:16 » Comments

Google looking better

I notice that the extra search options moved to a bar at the top of screen and a gradient in the bar with the number of results.
google screenshot

May 17th, 2007 » 6:50 » Comments
 

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Asides

Links to new posts will now be posted on Twitter. Follow @bhseo.

19/04/10» 6:34» link» comments

Content may be king, but distribution pays the king’s mortgage.

8/12/09» 15:51» link» comments

Buy SEMRush. It’s great.

11/11/09» 10:05» link» comments

Google acquired reCaptcha about a month ago, you might want to throttle your reCaptcha solving per IP address from now on.

14/10/09» 16:22» link» comments
 
 
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